Effective Date: October 30, 2026
Last Updated: October 30, 2026
1. Introduction
Engagement Hub (“we,” “our,” or “us”) is a customer engagement and communication management platform that helps businesses manage customer conversations across messaging channels, including Facebook Messenger, SMS, and website chat.
This Privacy Policy explains how we collect, use, store, disclose, and protect information when you access or use Engagement Hub, including our website, application, integrations, and related services (collectively, the “Services”).
By using Engagement Hub, you acknowledge the practices described in this Privacy Policy.
2. Information We Collect
We collect information in several ways depending on how you use our Services.
A. Account and Business Information
When a business registers for Engagement Hub, we may collect:
- Name and contact information.
- Email address and telephone number.
- Business name and business contact details.
- Login credentials and authentication information.
- Organization, team, and user role information.
- Billing and subscription information, where applicable.
B. Customer and Conversation Information
When businesses use Engagement Hub to communicate with their customers, the platform may process information including:
- Customer names and contact information.
- Email addresses and telephone numbers.
- Social media identifiers and messaging account identifiers.
- Messages, conversation histories, and attachments.
- Communication timestamps and delivery information.
- Customer inquiries, support requests, and interaction history.
- Information voluntarily provided by customers during conversations.
Businesses using Engagement Hub are responsible for ensuring they have the appropriate rights and permissions to collect and process customer information through the platform.
C. Facebook and Meta Information
When a business connects a Facebook Page to Engagement Hub, we may access and process information made available through Meta’s APIs and authorized permissions.
Depending on the permissions granted, this may include:
- Facebook Page identifiers and Page names.
- Page access tokens and authorization information.
- Messenger conversations and messages sent to the connected Page.
- Messenger user identifiers associated with the connected Page.
- Available profile information, such as a customer’s display name or profile image.
- Message attachments and related metadata.
- Message delivery, read, and interaction events.
We use this information to provide Messenger functionality, including displaying conversations, enabling authorized business representatives to respond, and maintaining communication records.
We do not use Facebook data for purposes unrelated to providing and improving the authorized Engagement Hub functionality.
Our use of information obtained through Meta APIs is subject to Meta’s applicable Platform Terms and Developer Policies.
D. SMS and Communication Information
When businesses use SMS functionality, we may process:
- Sender and recipient telephone numbers.
- SMS message content.
- Message timestamps and delivery statuses.
- Consent and opt-out information.
- Communication records and related metadata.
SMS services may be provided through third-party telecommunications providers, including SignalWire.
E. Website Chat and Forms
When visitors interact with a business through an Engagement Hub website chat widget or embedded form, we may collect:
- Information submitted through forms.
- Chat messages and conversation history.
- Email addresses and telephone numbers voluntarily provided.
- Technical information necessary to maintain a secure session.
- IP addresses and related security or abuse-prevention information, where collected.
F. Technical and Usage Information
We may automatically collect certain technical information, including:
- IP addresses.
- Browser type and device information.
- Operating system.
- Application usage and interaction information.
- Authentication and security logs.
- Error reports and performance information.
We use this information to maintain, secure, troubleshoot, and improve the Services.
3. How We Use Information
We use collected information to:
- Provide and operate Engagement Hub.
- Create and manage business accounts and user access.
- Connect authorized third-party communication channels.
- Display and manage customer conversations.
- Send and receive messages on behalf of authorized businesses.
- Maintain conversation histories and communication records.
- Provide customer support.
- Generate AI-assisted drafts, summaries, classifications, and other productivity features.
- Maintain platform security and prevent unauthorized access.
- Monitor application performance and troubleshoot issues.
- Comply with applicable legal obligations.
- Enforce our agreements and platform policies.
AI-assisted features are intended to support authorized business users. Where applicable, generated content is presented for human review rather than automatically sent to customers.
4. AI and Automated Processing
Engagement Hub may use artificial intelligence services to assist with tasks such as:
- Drafting suggested responses.
- Summarizing conversations.
- Classifying messages.
- Organizing customer inquiries.
- Improving workflow efficiency.
Information submitted to AI services may include relevant conversation content and associated context necessary to generate the requested output.
We use AI features to support business users and do not intend for AI-generated content to independently make legally significant decisions about individuals.
We take reasonable steps to use AI services in accordance with applicable contractual and privacy requirements.
5. How We Share Information
We do not sell personal information in exchange for monetary compensation.
We may share information in the following circumstances:
A. Service Providers
We may share information with third-party service providers that help us operate Engagement Hub, including providers of:
- Cloud hosting and infrastructure.
- Database and application services.
- Authentication and security.
- Telecommunications and SMS delivery.
- AI processing.
- Customer relationship management integrations.
- Payment processing.
- Application monitoring and analytics.
These providers may process information on our behalf to perform services necessary for operating the platform.
B. Third-Party Integrations
When a business chooses to connect an external service, information may be exchanged with that service as necessary to provide the requested integration.
Examples include Meta platforms, HubSpot, and telecommunications providers.
The privacy practices of those third-party services are governed by their respective privacy policies and terms.
C. Legal and Safety Requirements
We may disclose information when reasonably necessary to:
- Comply with applicable laws, regulations, or legal processes.
- Respond to valid governmental requests.
- Protect the rights, safety, and property of Engagement Hub, our customers, or others.
- Investigate suspected fraud, abuse, or security incidents.
- Enforce our agreements.
D. Business Transfers
Information may be transferred as part of a merger, acquisition, financing, restructuring, or sale of all or part of our business, subject to applicable legal requirements.
6. Data Storage and Security
Engagement Hub uses cloud-based infrastructure and database services to store and process information.
We implement reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, and destruction.
These safeguards may include:
- Authentication and role-based access controls.
- Organization-level data separation.
- Database access restrictions.
- Encryption in transit.
- Protection of sensitive integration credentials.
- Security logging and monitoring.
- Access controls for internal systems.
No internet-based service can guarantee absolute security. We cannot guarantee that information will never be accessed, disclosed, altered, or destroyed as a result of a security incident.
7. Data Retention
We retain information for as long as reasonably necessary to:
- Provide the Services.
- Maintain business accounts and conversation histories.
- Fulfill contractual obligations.
- Resolve disputes.
- Maintain security and prevent fraud.
- Comply with legal, regulatory, and accounting requirements.
Retention periods may vary depending on the type of information, the business customer’s instructions, applicable law, and operational requirements.
When information is no longer required, we take reasonable steps to delete or de-identify it, subject to applicable retention obligations and technical limitations.
8. User Rights and Data Deletion
Depending on applicable law, individuals may have rights to:
- Request access to personal information.
- Request correction of inaccurate information.
- Request deletion of personal information.
- Object to or restrict certain processing.
- Withdraw consent where processing is based on consent.
- Request a copy of certain personal information.
Facebook and Meta Data Deletion
Individuals who wish to request deletion of information associated with their interactions with a Facebook Page connected to Engagement Hub may submit a request through our designated data deletion process.
To submit a request, visit:
https://myengagementhub.com/data-deletion
Requests will be reviewed and processed in accordance with applicable law, contractual obligations, and legitimate retention requirements.
Business customers may also request deletion of their account information and associated data by contacting us.
9. Cookies and Similar Technologies
Engagement Hub may use cookies, session identifiers, and similar technologies to:
- Maintain authenticated sessions.
- Remember user preferences.
- Protect accounts and prevent abuse.
- Improve application functionality.
- Understand application usage and performance.
You may be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Services.
10. Third-Party Services
Engagement Hub integrates with third-party platforms and services. These services may have their own privacy policies and data processing practices.
Examples include:
- Meta and Facebook.
- SignalWire.
- HubSpot.
- Cloud infrastructure and database providers.
- AI service providers.
We encourage users to review the privacy policies of any third-party services they connect to Engagement Hub.
11. Children’s Privacy
Engagement Hub is designed for business use and is not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 through our Services. If we become aware that such information has been collected inappropriately, we will take reasonable steps to address it.
12. International Data Processing
Information may be processed and stored in countries other than the country where you reside, depending on the location of our infrastructure and service providers.
Where required, we take reasonable steps to ensure that international transfers comply with applicable data protection laws.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our Services, business practices, legal obligations, or technology.
When we make material changes, we will update the “Last Updated” date and provide additional notice where required by applicable law.
Your continued use of the Services after an updated Privacy Policy becomes effective constitutes acknowledgment of the revised policy, to the extent permitted by law.
14. Contact Us
If you have questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, contact us:
Engagement Hub
Website: https://myengagementhub.com
Privacy Inquiries: privacy@iamofarrell.com
Data Deletion Requests: https://myengagementhub.com/data-deletion
